A DETAILED STUDY ON BRAND AWARENESS OF AIRTEL (No of Pages: 97)
A Brand is defined as a name, item, sign, symbol or special design or some combination of these elements that is intended to identify the goods or services of one seller or a group of sellers. A brand differentiates these products from those of competitors.
The level of awareness can range from mere recognition to recall to top of mind to dominant. The company is spending money to keep brand in consumer’s memory.
Strong brand awareness means easy acceptance of new products. Brand with strong awareness can brought and sold to create brand name with enduring strength.
An organization can put its customer awareness, identify and develop it further to build strong brand. It is enhanced by creating a brand loyalty and establishing brand identity of a product.
• To know the brand image AirTel.
• To measure the brand image towards AirTel.
• To know the consumer attitude and demand towards the brand AirTel.
• To find opinion about brand and service provided by AirTel.
• To find the effectiveness of advertisement in developing the brand AirTel.
• To know the consumers reaction towards brand AirTel in respect of price, offers-schemes etc…
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