A STUDY ON CONSUMER BEHAVIOUR TOWARDS WASHING MACHINES AND REFRIGRATORS TO GODREJ COMPANY (No of pages: 95)

499.00

Compare Added Add to Wishlist Browse Wishlist
Report Abuse
Categories: , , , ,

Description

TABLE OF CONTENT

 

 

CHAPTER 1

INTRODUCTION ………………………………………………………10

 

CHAPTER 2

INDUSTRY & COMPANY PROFILE …………………………………17

 

CHAPTER 3

BACKGROUND OF THE STUDY ……………………………………..36

 

CHAPTER 4

DATA ANLYSIS AND INTERPRETATION …………………………..66

 

CHAPTER 5

 

FINDINGS & RECOMMENDATION……………………………………..88

 

Questionnaires………………………………………………………………91

 

Conclusion…………………………………………………………………94

 

References…………………………………………………………………95

 

INTRODUCTION & OBJECTIVES:

Complex global developments in all areas, as well as in the field of marketing have forced marketers to target their activities. In this report I will attempt to provide a framework of consumer behavior. In this study, first definition of consumer behavior, the key concepts of consumer behavior and buying decision process and then model of consumer behavior will be presented.

  • To know celebrity roles in buying decisions.
  • To know consumer behaviour while purchasing.
  • To know what factor affect consumer behaviour.
  • To know the consumer view regarding service after sales service.
  • To know various strategies used by companies to attract consumers
  • To know the consumer preference.

 

PROBLEM STATEMENT& LITERATURE REVIEW

Study of consumer behavior is very important because intentionally or unintentionally we are consumer. With the philosophy of marketing production trend to marketing trend of consumer behavior has been important. In marketing some question create that as a marketer we should pay attention to them and provide a reasonable answer for them. One of the following questions is: What is the purpose of consumer behavior? Considering that a marketer seeking to identify the needs and demands of our customers and do the appropriate action to meet those needs and desires, should understand Consumer behavior as well. In this study, the researcher wants to explain his view according to previous studies briefly in consumer behavior.

As I would find any Project Report on the topic consumer behaviour towards Washing Machine and Refrigerator. So, I consult Indian Journal of Marketing of last year for latest information.

Topics of various author are as follows :

  • “Consumer Behaviour & Marketing” by Swasti Soni
  • “Brand preference of Talcum Powder” by Dr. G.S. Ganesan
  • “Buyer Behaviour of Home Appliances” by Dr. G. Sudarsana Reddy & Mr. Rajarashmi
  • “Knowing the Customer” by Dr. Deepak Raj Gupta.

This Research is mainly dealt with knowing purchase and post purchase behaviour.

This Research is focuses on product output which customer get from the product.

This Research is also focus on changing preference of customers because in today’s time there are so many best option for customer for every electronic product.

This Research also studies that product are reaching up to the expectation of customer or not.

A electronic product company differentiate its product on different grounds. So we study that, for which qualities company is advertising, those features that product have or not.

RESEARCH METHODOLOGY

The project will certain the drivers Consumer Behaviour and to find the factor which affect purchase of Washing Machine & Refrigerator.

The Research divide into two parts:

Exploratory research to find the various drives of consumer behaviour

Conclusive research to find the factor affecting the purchase

 

EXPLORATORY RESEARCH

The universe define as comprising of people who had avail, purchase for Washing Machine & Refrigerator. Exploratory Research aimed at finding out the drivers of consumer behaviour.

CONCLUSIVE RESEARCH

Conclusive Research consisted of Administer Survey through questionnaire. The questionnaire mainly had closed end questions. The Final Questionnaire consisted of questions based on factors affecting the consumer behaviour.

 

DATA COLLECTION FROM PRIMARY SOURCES

The Primary Sources are customer who purchase or going to purchase Washing Machine and Refrigerator.

The Universe for the survey is the customer who researches dealer’s shop and who have Washing Machine & Refrigerator in their home. In all, I collect a sample of 200. Data will be collect through administrated questionnaires.

 

Sample Size & Techniques

Sample Size:

100 respondents will be selected for analysis.

 

Sampling Technique:

 

Sampling procedure:

Probability convenience sampling method

 

Data Collection (Primary & Secondary)

 

Primary data collection:

The primary data will be collected through well designed questionnaire from visiting Microwaves Providers outlets and gathering informative materials and published information. The questionnaire through which data was gathered and collected consisted of questions which will be mostly objective in nature.

 

Secondary data collection:

The secondary data will be collected from internet .Current information regarding the subject and company will be getting from newspapers, business magazines, customer care executives, journals, internet, and by referring certain books on Indian Telecom Sector.

 

Reviews

There are no reviews yet.

Be the first to review “A STUDY ON CONSUMER BEHAVIOUR TOWARDS WASHING MACHINES AND REFRIGRATORS TO GODREJ COMPANY (No of pages: 95)”

Your email address will not be published.