ANALYSIS OF CUSTOMER SATISFACTION FROM E-BANKING SERVICES A COMPARATIVE STUDY OF HDFC AND ICICI BANK (No of pages: 111)

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CONTENT OF TEBLE

SR. NO. TOPIC  
1 EXECUTIVE SUMMERY  
2 INTRODUCTION OF INTERNET BANKING

2. INTRODUCTION OF INTERNET BANKING

2.1. HISTORY OF E- BANKING

2.2. BENEFITS OF E-BANKING

2.3.INTERNET BANKING

2.4. ADVANTAGE AND DADVANTAGE

2.5. MOBILE BANKING USE CASES

2.6. MOBILE NETWORKS PROVIDE  ADVANTAGES

 
3 INDUSTRY PROFILE

3. INTRODUCTION OF INDUSTRY:

3.1. GLOBAL BANKING

3.2. HISTORY OF BANKING IN INDIA

 

 
4

 

 

COMPANY PROFILE

4. HDFC COMPANY PROFILE

4.1. ICICI BANK PROFIL

 
5 REVIEW OF LITERATURE  
6

 

 

 

 

 

 

RESEARCH METHODOLOGY

6.RESEARCH METHODLOGY:

6.1. OBJECTIVES OF THE STUDY

6.2. SAMPLE DESIGN AND SIZE

6.3. DATA COLLECTION

6.4. LIMITATIONS OF THE STUDY

 
 7 ANALYSIS AND INTERPRETATION  
8 FACTS & FINDINGS OF THE STUDY  
9 CONCLUSION  
10 RECOMMENDATION  
 11 BIBLIOGRAPHY  
13 APPENDIX  

 

EXECUTIVE SUMMARY

 

My  project  aims  at  Comparative  study  on  Customer  Perception  Towards  E-banking With Respect To HDFC and ICICI Bank. In this research study 150  respondents from both  the  Banks  were  taken,    After  analyzing  the  results  of  the  questionnaire  we conclude  that even   now a  days banks are  providing innovative  services  day  by  day, but still  there are  a lot of customers who are even  not  aware  about these  services, the usage  of  these  service s  is  a  different  issue,    Today  Banks  are  using  huge  amount  of funds to  provide  differentiate services  to  their  customers from  their  competitors  like by using  new software or  by providing new innovative services like internet banking, mobile  banking,  and  many  others  but  still  they  are  focusing  only  to  provide   the innovative  services  to  the  customers  not  focusing  too  aware  them  regarding  these services and  also there is a need to aware the customers a bout the use and benefits to the  services provided  by the  bank,  because  it’s the  way  to  get  competitive advantage, as  per  as  we  all  know  that  today  most  of  the  organizations  are  focusing  on  the promotion-  element  of  marketing  mix,  which  is  providing  financial  as  well  as  non financial benefits like  Brand  image, so  these Banks  is  not focusing over  this element, Majority of the respondent in  Bank have savings account with banks. The facility that was avail d by most of the people  at these  Banks was that  of ATM/Debit Cards. The most important channel that aware  customer most regarding the innovative services is family& friends.

 

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