THE EFFECT OF SOCIAL NETWORKING SITES ON THE PERSONAL LIVES OF THE PEOPLE (No of pages: 100)
|2||INTRODUCTION TO PROJECT
|3||OBJECTIVES & SCOPE|
|7||SOFTWARE AND HARDWARE SPECIFICATION
|8||DATA FLOW DIAGRAM DATA BASE DESIGN
|9||PAGE LAYOUT AND DESCRIPTION|
|10||TESTING & IMPLEMENTATION|
Social networking sites offer people new and varied ways to communicate via the internet whether through their PC or their mobile phone. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called ‘friends’. Users of these sites can communicate via their profile both with their ‘friends’ and with people outside their list of contacts. This can be on a one-to-one basis (much like an email), or in a more public way such as a comment posted for all to see. For the purpose of this research report we have purposely focused on the social and communications aspects of social networking sites.
- To find out the influence of social networking sites on the personal and professional life of the people- how it affects their relations, what are its uses for each individuals and how have they been influenced by these sites.
- To create an understanding of Social Networking Sites and the fundamental technology that has contributed to the success of Social Networking Sites.
- To investigate through primary research how professionals dealing with recruitment and Social Networking concepts perceive the technology.
- To understand how individuals use Social Networking Sites and their stance towards communicating with organisations through the use of Social Networking Sites.
- Although many people don’t think of it, social networking web sites harbour many dangerous elements and many people are concerned about some major problems that they contain. One such problem is privacy issues. With social networking web sites like Orkut.com, Facebook.com and MySpace.com, it is almost too easy to retrieve personal information about someone and use it to harm them.
- Another great issue of concern with social networking web sites is that of child safety. Research has shown that almost three out of every four teenagers who use social networking web sites are at risk due to their lack of using online safety. (Joly, Karine, 2007) A lot of the web sites do have an age requirement but it is easily bypassed by the lying about of one’s age.
- A third issue of concern with social networking web sites is that of copyright infringement. With the massive amount of files shared through social networking web sites it has to tell sometimes who the original owner of the selected file is. Also, commercial products are being reproduced by individuals and uploaded to these social networking web sites.
Social networking sites offer people new and varied ways to communicate via the internet, whether through their PC or their mobile phone. Examples include MySpace, Facebook and Bebo. They allow people to easily and simply create their own online page or profile and to construct and display an online network of contacts, often called ‘friends’. Users of these sites can communicate via their profile both with their ‘friends’ and with people outside their list of contacts. The rapid growth of social networking sites in recent years indicates that they are now a mainstream communications technology for many people.
In all the social networking phenomenon in India is small compared to the US (Indian social networking websites today claim a user base of around 3 million registered users) while MySpace, which has 106 million users and Orkut which has 67 million have far greater numbers.
Clearly, Indian firms have a lot of work ahead of them in order to catch up. However, Siddhartha Roy, CEO, BigAdda, says optimistically: “We are early on the curve.” Alok Mittal, MD, Canaan Partners, a venture capital firm, says: “When you put that in context, Indian social networking websites are in their infancy. The break-even point is longer, but once they attain a critical mass of 40 million users, then VC firms will start investing in them.”
Navin Mittal, CEO, fropper.com, says: “With the Indian Internet user-base negligible compared to the US or China, these are very early days.” The owner of the blog Trak.in does a great job of explaining the benefits of social networking for India and what it means for consumers and businesses.
The research design used in this project is Analytical in nature the procedure using, which researcher has to use facts or information already available, and analyze these to make a critical evaluation of the performance.
DATA COLLECTION METHOD:
The data collection method in this research is questionnaire method. The data will be systematically recorded from the respondents.
DATA COLLECTION SOURCES:
The data would be collected through Primary and secondary sources both.
- PRIMARY RESEARCH:
Primary data would be collected through personal interviews with the help of structured questionnaires.
- SECONDARY RESEARCH:
A secondary literature revive will be done to study the reasons behind the growing usage of such sites and what are the various behavioral patterns of users and how do these sites impact their day to day lives.
Sampling Technique: Convenient Sampling
Sample Unit: Members of houses with internet connection
Sample Frame: SNS users and non users .
Sample Size: 91
Questionnaire was divided into five major heads:
- General information
- Time spent on sites
- Privacy and safety concerns
- Their analysis of sites